Philly.com has taped up like eight thousand xoxo with love, Philadelphia ads all over Penn Station, which I guess is just fine by me. It's loads better than sneaker ads, I'll give them that.
However, the text is just - I don't know how else to put it - weird. I think there was one that said something along the lines of "let's conspire by the fire. with love, Philadelphia." What does that even mean? And then there's this: "Pack an extra set of pajamas and stay an extra night. xoxo Philly." Do people seriously pack a pair of pajamas for every night they're staying somewhere?! And can it instead read, "Pack a fucking snow plow and stay an extra night! xoxo Philadelphia." Because we really need those more than a second set of flannels.
Can someone please explain these ads to me? Am I missing something clever? Otherwise, I'm just filing this away under "Yet another reason Philadelphia is broke."
Goodnight.
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Hi AB - thanks for your comments about the With Love, Philadelphia XOXO campaign.
ReplyDeleteWith Love, Philadelphia XOXO is a highly customized advertising campaign that includes 200+ distinctive creative executions. While other destinations are promoting deals, added-value offers and discounts, we focus on selling the Philadelphia experience and overnight hotel stays.
The love letters act as an invitation to potential visitors and center on a specific Philadelphia experience. The city conveys its distinct personality in each message—all of which are affectionately signed With Love, Philadelphia XOXO.
If you're not wild about the copy you've seen -- you can try your hand and maybe een get a billboard at www.visitphilly.com/contest.
Dear Caroline,
ReplyDeleteThank you for this valuable information on the With Love, Philadelphia XOXO campaign. But, um, how did you find me? I am not kidding when I say that maybe like three people read this blog.
Anyway.
I now understand that the campaign seeks to focus on selling the Philadelphia experience and overnight hotel stays. Read in this context, I am now deeply concerned that our great city of brotherly love has hotels in which I can conspire by a fire. This seems like maybe a bad idea. Also, what sort of hotels are so filthy that you wouldn't want to wear the same set of pajamas twice? Are they the same hotels with fires and conspirators? Now I am really confused.
Finally, thank you for the tip about the billboard contest. I'm really gonna try to work this snowplow angle. The city hasn't sent any plows to my neighborhood since last week's 17 inches of snowfall, and it's really starting to bother me.
With love, xoxo, A.B.
p.s. I mean it when I say that I love Philly. With all my heart. It's home. I just find the ads totally bizarre.